Running Google Ads for a laundromat can seem pretty simple at first. You set a budget, come up with a few catchy lines, choose your audience, and hit launch. But what happens when those ads stop working the way they should? Visitors don’t click, calls don’t come in, and your wash-and-fold service isn’t seeing any extra traffic. In places like Ohio, where competition between local laundromats can be steady year-round, ad performance really matters. If your ads fall flat at the height of summer traffic, you’re leaving real business on the table.

Sometimes, it’s not the system that’s broken. It’s the inputs. Maybe your keywords aren’t pulling their weight anymore. Maybe your ad quality score is dragging you down without you even knowing it. These sorts of issues are pretty common, but they’re also fixable. Let’s break down what could be stalling your performance and how to turn things around so your ad dollars start working harder for your business.

Identifying Underperforming Keywords

Keywords are the meat and potatoes of any successful Google Ads campaign. They’re what connect your laundromat to the customers who are actively searching for your services online. But not every keyword pulls its weight, and if you’re not watching closely, you could be wasting money on searches that don’t lead to clicks—or worse, don’t bring in the right kind of clicks.

Here’s how to spot underperforming keywords and give your campaign a boost:

– Look at low click-through rates. If a keyword keeps showing up in searches but barely gets any clicks, it might be irrelevant or too broad.

– Check conversions, not just clicks. You want clicks that actually turn into paying customers. If certain keywords bring in visitors who don’t take action, those need adjusting.

– Monitor Quality Score. A low score for a keyword means Google thinks your ad or landing page isn’t matching up with the search intent.

Once you know which keywords are slacking off, take action. Swap them out with more specific or local terms, like adding a city or neighborhood to narrow things down. For example, instead of just saying laundry service, try laundry pickup in Akron. You can also use tools to find ideas tailored to laundromat services, like Google’s Keyword Planner or the built-in suggestions from Google Ads.

Sticking with underperforming keywords is like throwing flyers into the wind and hoping they land where they’re needed. Adjusting your keyword set to match what customers are actually searching for makes every dollar count.

Improving Ad Quality Score

The Quality Score is Google’s way of deciding how good your ad is. It’s mainly based on three things: how relevant your ad copy is to the search, how well your landing page matches up, and how likely people are to click on your ad. If any of those pieces are weak, you’ll pay more per click and show up lower in results, even if your budget is decent.

To improve your Quality Score, focus on these areas:

1. Make your ad copy match the keywords

Write ads that reflect exactly what someone searched. If your keyword is self-service laundromat in Columbus, your ad should repeat that phrase or something close to it. This relevancy helps both potential customers and Google see your ad as a solid match.

2. Create stronger landing pages

When someone clicks your ad, they should land on a page that solves their problem. If they’re searching for same-day drop-off dry cleaning, don’t send them to your general homepage. Build or edit pages that match each service you’re promoting.

3. Boost your expected click-through rate

Your ad needs to grab attention. That doesn’t mean using wild claims. It just means being clear and benefit-focused. Mention convenient services, fast turnaround, clean facilities—whatever makes your laundromat worth checking out.

Let’s say your ad says 24-Hour Laundromat in Dayton – Clean, Fast, and Affordable, but it links to a page with no hours or photos. That’s going to lose trust and damage your score. Make sure your landing page delivers on the promises made in your ad. Clean that part up, and you’ll lower your cost-per-click and likely see better results.

Optimizing Ad Spend for Better Results

Managing your budget wisely is a big part of any successful Google Ads campaign. With laundromat advertising, a flexible and planned approach helps you get the most out of what you’re spending.

Here’s how you can make better use of your budget:

1. Set clear spending limits

Know exactly how much you want to spend daily, weekly, and monthly. Use Google Ads settings to stay in control and avoid surprises.

2. Use smart bidding strategies

Strategies like Target CPA or Enhanced CPC can adjust bids automatically to improve performance based on your goals.

3. Reallocate funds to what works

If one ad group or keyword outperforms others, shift more of your budget to that set. Cut back on the ones not delivering results.

4. Adjust for local patterns and seasonality

In Ohio, there are times your laundromat might be busier, like when college students move back. Be ready to increase spend when the timing is right.

By watching your ad spend closely and making smart tweaks along the way, you make sure your dollars go where they matter most.

Enhancing Ad Targeting and Segmentation

One area many businesses overlook is ad targeting. You can have a perfect ad, but if it’s showing up for the wrong people, it won’t bring in customers. Targeting helps you reach the right audience at the right time.

Here are ways to fine-tune your targeting:

– Geo-targeting: Focus your ads on specific areas in Ohio like Cleveland, Columbus, or Cincinnati. Directing ads at those locations can bring in more local customers.

– Audience segmentation: Understand who your customers are. Group them by type, like college students, busy parents, or commuters. Speak to each group with ads that match what they care about most.

– Time-of-day targeting: Track when people search for you the most. Many laundromats might see more clicks in the afternoon or evening. Adjust your schedule so your ads show when your audience is active.

Google Ads includes plenty of tools to help with this. Use them to adjust your settings based on what you’re seeing. Make sure every ad speaks to someone who’s likely to visit your laundromat.

Monitoring and Adjusting Campaigns

Getting your Google Ads campaign running is a big step. But it’s what you do after the launch that keeps it performing well. Regular monitoring helps you spot what’s working and what isn’t, so you can adapt quickly.

Here’s how to stay on top of your campaigns:

– Review key metrics like click-through rates, conversion rates, and Quality Scores. These will tell you if your ads are catching attention and leading to action.

– Watch local trends. Think about school schedules, weather, or events that affect business in Ohio. All these can influence when your ads should run and what the focus should be.

– Test new ideas. Try updating your ad copy, switching out a headline, or adjusting your offer to see what works better. Google Ads gives you testing tools that make this easy to do.

– Automate your checks. Set rules to pause underperforming ads, raise bids on winners, or alert you when performance drops.

The goal is to stay flexible. Your business changes, your audience shifts, and your ads should reflect that. Regular, informed updates help keep your campaigns strong.

Maximize Your Google Ads Potential with LaundroBoost Marketing

Whether you’re running one laundromat or several across Ohio, your Google Ads should work as hard as you do. When issues like poor keyword choice, weak ad copy, or untargeted spending pile up, performance takes a hit. But with the right steps—like cleaning up your keyword list, strengthening your ad relevance, and adjusting bids—you can turn things around.

Smart budget use, better targeting, and regular monitoring help you stay ahead. Instead of guessing what could work, review your metrics and make changes based on real data.

Running Google Ads doesn’t have to be frustrating. With some adjustments and the right updates, your ads can bring steady results and new customers through your laundromat doors.

Maximizing the potential of your laundromat’s advertising efforts requires a strategic and nuanced approach, especially in a competitive area like Ohio. The success of your campaigns can hinge on targeting, budget management, and continuous optimization. If you’re looking to get the most out of your laundromat Google ads, let LaundroBoost Marketing help you navigate the changes and enhancements needed. Discover how you can refine your ad strategies by exploring our dedicated services.