Instagram is one of the easiest tools laundromats can use to connect with people who are already online every day. With just a few taps, you can show off your wash and fold services, build trust with your local community, and stay top of mind when someone needs clean clothes but doesn’t have the time to do it themselves.

Digital marketing for laundromats doesn’t have to mean spending hours behind a screen. It’s often about being consistent in small ways. Our Paid Social service focuses on Facebook and Instagram, using targeted advertising strategies to reach people who are genuinely interested in local laundry services. Late February is a smart time to lean in, especially as people start thinking ahead to spring. Instagram gives your business a way to show up regularly, without needing a full photo shoot or expensive design. You just need steady ideas and a little time set aside to try.

Getting Started with a Business Instagram Account

To get the most out of Instagram, we always recommend switching to a business account. It’s simple and free, and it unlocks features that help your profile work harder with less effort. With a business profile, you can track which posts get noticed, add links people can tap, and make your contact info click-to-call.

Small things can make a big difference when setting up your profile. Here’s what we suggest working on first:

• Use a profile photo that’s clean and easy to recognize, like a front-window photo of your store or your logo with a solid background
• Write a short, clear bio that includes what you offer, your current hours, and a way to reach you
• Add location tags or a single link in your description that points to where people can learn more or get in touch

You don’t need to write a long story or have a full schedule lined up before starting. A clean setup lets people know right away that the account is active and worth following.

What to Post to Catch Attention

When people scroll Instagram, they aren’t looking for perfect photos. They’re often just looking for something different or real. That gives laundromats a great chance to stand out simply by showing the daily rhythm of your business.

Wash and fold services lend themselves to quick, helpful visuals. Try posting:

• Behind-the-scenes shots of your sorting or folding stations
• Before and after photos of laundry pickups
• Staff members smiling or doing simple tasks like prepping tags or folding towels

Even without a good camera, short video clips can add a lot. A quick video of fresh laundry being packed up or folded neatly catches more eyes than a plain product shot. This time of year, closer to spring, it’s also smart to start sharing seasonal tips like how to get a head start on swapping out winter clothes or prepping comforters.

Using Hashtags and Captions to Reach More People

Instagram content doesn’t spread on its own. Hashtags and captions are what help the right people find it. If someone searches for laundry services or local delivery help, your post can show up in their results just from a few well-placed words.

Keep your caption clear, friendly, and short when possible. Use words that real customers would say, like “Don’t have time to fold?” or “Ready for a pickup today?” These are easier to read and more likely to make sense in a quick scroll. Then, add local or industry-relevant hashtags.

A few to try include:

• #washandfold
• #laundrypickup
• #yourcitylaundry (fill this with your town or neighborhood)
• #laundromatlife

When a customer tags you in a story or post, re-share it when you can. This helps keep your profile active and lets people see real feedback without needing to ask for reviews directly.

Getting More Out of Stories and Highlights

Stories only stay up for 24 hours, but they’re one of the best ways to stay visible throughout the day. You can post updates quickly without needing to polish every photo. This is a great space to show what’s happening in the store, share quick news, or post a weekly special.

Use Highlights to keep valuable info easy to find after the Story disappears. You can create Highlights for:

• Prices and service types
• Store hours and pickup details
• Behind-the-scenes clips of your process
• Frequently asked questions

Graphics that answer common questions or show reviews can be saved to a FAQ Highlight so new followers don’t have to ask. Keep Stories simple and human. Short snaps of laundry spinning or orders being stacked up get plenty of taps and replies.

Keeping It Going Without Overthinking It

Sticking with a plan doesn’t mean posting every day. You don’t need to be active all the time to stay visible. Even two to three posts each week can work if they are consistent and useful.

Try this instead:

• Use a simple calendar or planner to write down what kind of post to share each week, like one photo and one video
• Add reminders in your phone or computer to nudge you to post or check messages
• Watch what types of posts get the most likes or replies, and use that to shape future posts

Give yourself time to build a rhythm. Maybe post a quick win from a customer one week, and a helpful folding tip the next. If something works, do more of it. If not, just pivot.

Keep Your Presence Fresh and Friendly

You don’t have to be a social media pro to connect well with customers online. What matters is showing up regularly and sounding like a real person. Instagram is just a tool, and wash and fold services have plenty of everyday moments worth sharing.

People feel more comfortable reaching out when they’ve already seen your posts, know your hours, and recognize your space. A spring-ready approach to digital marketing for laundromats doesn’t require a huge campaign. It’s often about small wins, one clear post, one helpful story, or one customer tag at a time. That’s what keeps your laundromat in the loop when someone needs laundry help this season.

Ready to grow your laundromat’s presence on Instagram and connect with more local customers? At LaundroBoost Marketing, we create clear, consistent strategies that match how your business runs each day. Our Paid Social campaigns on Facebook and Instagram are managed with data-driven reporting, so you can see which posts and ads are actually driving engagement. Our simple tools and goal-focused posts help you reach more people and stay top of mind in your community. Discover the benefits of digital marketing for laundromats and get started by reaching out to our team today.